PRIVACY POLICY

1. INFORMATION WE COLLECT

When you visit our website, we collect only the basic information that helps us communicate with you and respond to your inquiries. Specifically, we collect the following:

• Name: So we know who we’re speaking to and can personalize our communication.
• Email Address: This allows us to reply to your message or send you the quote you requested.
• Message or Inquiry Details: This is the information you choose to provide in the message box, such as the type of service you’re interested in, your questions, or details about your project.

We collect this information through our website’s contact form, which you fill out when you want to get in touch with us or request a quote.

We do not collect sensitive personal information such as your financial details, government-issued IDs, or health information. We also do not track your browsing activity or use cookies for advertising purposes.

The information you share with us is only used to communicate with you, provide you with the services you requested, or improve how we serve our customers. We never sell your information to anyone.

2. LAWFUL BASIS FOR WHICH WE PROCESS YOUR INFORMATION

We process information based on the following lawful bases:

• Consent: When you fill out the contact form on our website, you are giving us permission to use your name, email, and message to respond to you. You can withdraw your consent at any time by contacting us.
• Contractual Necessity: If you request a quote or decide to use our services, we need to process your information to enter into or carry out our contract with you. For example, we may need to contact you to confirm service details, schedule work, or send updates related to your service request.
• Legitimate Interest: We may use your information to improve how our website functions or to better understand the types of services customers are most interested in. This helps us serve you and others more efficiently. We make sure that our use of your information in this way does not override your rights or interests.
• Legal Obligation: In some situations, we may be required to keep certain records or information to comply with laws, regulations, or tax requirements. For example, we may retain communication records or basic contact information for bookkeeping or reporting purposes.

3. HOW WE USE YOUR INFORMATION

We use the information you provide us through our website only for clear and specific purposes related to our business. Here’s how we use your personal information:

• To Respond to Your Inquiries: When you contact us through the website form, we use your name, email address, and message to respond to your questions, provide a quote, or follow up on your request.
• To Provide Our Services: If you decide to move forward with our hard surface restoration or repair services, we use your contact information to schedule appointments, communicate project details, and ensure the service is delivered properly.
• To Keep Records of Our Work: We may keep a copy of your inquiry or communication so we have a record of your request and our response. This helps us stay organized and provide better service in the future.
• To Send Occasional Marketing Updates: If you have contacted us, we may use your email address to send you occasional updates about our services, special offers, or helpful tips related to our services. You can opt out of receiving these emails at any time by clicking the unsubscribe link or contacting us directly.
• To Improve Our Website and Services: We may review the types of inquiries we receive to better understand what our customers are looking for. This helps us improve the information we share on our website and the way we offer our services.
• To Comply with Legal Requirements: In some cases, we may need to keep your information to meet tax, accounting, or other legal obligations. We only keep what is necessary and for as long as required by law.

4. DATA RETENTION AND DELETING YOUR INFORMATION

We keep your personal information only for as long as we need it to fulfill the purpose for which it was collected. This means:

• If you contact us for a quote or general inquiry but do not move forward with our services, we may keep your information for a short period (usually up to 12 months) to follow up or maintain records of communication.
• If you become a customer, we may keep your contact details, service-related information, and communication history for as long as needed to complete the work, provide customer support, and meet legal or tax-related obligations. This may include retaining information for several years, as required by law.
• We regularly review the information we store and delete anything that is no longer needed.

If you would like us to delete your personal information from our records, you can email us at contact@asrcalifornia.com. We will process your request promptly unless we are legally required to keep certain information.

5. INFORMATION SHARING

We take your privacy seriously and do not sell, rent, or trade your personal information to anyone. We only share your information in limited situations, such as:

• With Our Employees: Your information may be shared with employees of American Surface Restoration Corp. who need it to respond to your inquiry, provide a quote, or carry out the services you requested. All employees are trained to handle personal information responsibly and are required to keep your information private and secure.
• With Service Providers: We may share your information with trusted service providers who help us run our website, store data securely, or manage communication tools. These providers are only allowed to use your information to perform the tasks we’ve hired them to do and must keep it confidential.
• For Legal Reasons: We may share your information if we are required to do so by law, court order, or government request. We may also disclose your information to protect our rights or respond to a legal claim.
• In Case of Business Changes: If our company merges with or is acquired by another business, your information may be transferred as part of that process. If that happens, we will let you know and ensure your information remains protected.

6. STORAGE AND SECURITY OF INFORMATION

We take steps to keep your personal information safe and secure. The information you provide through our website is stored by our hosting service provider, Unified Layer, which uses industry-standard security measures to protect data from loss, misuse, or unauthorized access.

We also limit access to your information within our company. Only employees who need your information to respond to your inquiry or provide a service will have access to it. They are required to handle your information carefully and keep it confidential.

While we do our best to protect your information, no method of storing or sending data over the internet is completely secure. If we ever become aware of a data breach that affects your personal information, we will take quick action and inform you if necessary.

7. LINKS TO OTHER SITES

Our website may contain links to other websites for your convenience or to provide more information. However, once you leave our site and visit another website, we are not responsible for how that website collects, uses, or protects your information. We recommend that you read the privacy policies of any other sites you visit to understand how your data will be handled.

8. RIGHTS OF USERS FROM CALIFORNIA

This privacy notice section for California residents supplements the information contained in our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

“SHINE THE LIGHT” AND “ERASER” LAWS: Residents of the State of California may request a list of all third parties to which we have disclosed certain information during the preceding year for those third parties’ direct marketing purposes.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA)/CALIFORNIA PRIVACY RIGHTS ACT (CPRA): The CCPA, as amended by the CPRA, provides California residents and/or their authorized agents with specific rights regarding the collection and processing of their personal information.

In compliance with the California Consumer Privacy Act (CCPA), we are required to disclose the categories of personal information we collect from users. The following outlines the categories of information we collect, along with examples and purposes for which the information is used.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT:

In accordance with the California Consumer Privacy Act (CCPA), we are required to disclose the categories of personal information we collect from California residents. The following categories of personal information may be collected, used, and shared by American Surface Restoration in the course of providing our services:

• Identifiers: Such as your name and email address, which you provide when filling out our contact form.
• Commercial Information: Details related to your inquiry or request for a quote, including the type of services you are interested in.
• Internet or Other Electronic Network Activity Information: Basic information related to your visit to our website, such as the date and time you contacted us (we do not actively track or monitor browsing activity).
• Geolocation Data: General location information based on the address or area you provide in your message or communication.

We collect this information directly from you when you fill out a form on our website or contact us by email. We use it only for the purposes outlined in this Privacy Policy and do not sell personal information to third parties.

SOURCES OF PERSONAL INFORMATION:

We collect personal information directly from you (when you register an account, make a purchase, or interact with our support team), automatically through your use of our website, and from third-party service providers such as payment processors, identity verification services, and analytics providers.

SHARING OF PERSONAL INFORMATION:

We may share personal information with trusted third-party service providers, including payment processors, logistics partners, and regulatory authorities where required by law. We do not sell your personal information to third parties.

YOUR RIGHT TO KNOW:

California residents have the right to request that we disclose the following information to you about our collection and use of your personal information over the past twelve (12) months. We may ask you to provide certain information to identify yourself so that we may compare it with our records in order to verify your request. Upon verification, we will disclose to you:

• The categories of personal information we have collected about you.
• The categories of sources for the personal information we have collected about you.
• The specific pieces of personal information we have collected about you.
• Our business or commercial purpose for collecting or “selling” your personal information as defined by the CCPA.
• The categories of third parties to whom we have sold or shared your personal information, if any, and the categories of personal information that we have shared with each third-party recipient.

YOUR RIGHT TO OPT-OUT OF “SALE” OR “SHARING” OF PERSONAL INFORMATION:

California residents have the right to opt-out of the “sale” or “sharing” of their personal information as defined by the CCPA by contacting us at contact@asrcalifornia.com.

Please note that we do not knowingly “sell” the personal information of any individuals.

If and where we are “sharing” your personal information with third parties for the purposes of cross-context behavioral advertising or profiling, you may opt-out of such sharing at any time by submitting a request at contact@asrcalifornia.com.

YOUR RIGHT TO LIMIT USE OF SENSITIVE PERSONAL INFORMATION:

California residents may have the right to request that businesses limit the use of any sensitive personal information to those uses which are necessary to perform the Services or for other specifically-enumerated business purposes under the CCPA, as amended by the CPRA. Please note that we do not use sensitive personal information other than as necessary to perform the Services or as specifically permitted under the CCPA.

YOUR RIGHT TO DELETE:

California residents have the right to request that we delete any of the personal information collected from you and retained by us, subject to certain exceptions. We may ask you to provide certain information to identify yourself so that we may compare it with our records in order to verify your request. Once your request is verified and we have determined that we are required to delete the requested personal information in accordance with the CCPA, we will delete, and direct our service providers to delete your personal information from their records. Your request to delete personal information that we have collected may be denied if we conclude it is necessary for us to retain such personal information under one or more of the exceptions listed in the CCPA.

YOUR RIGHT TO CORRECT:

Under the CCPA, as amended by the CPRA, California residents have the right to request that we correct any inaccurate personal information we maintain about you, taking into account the nature of the personal information and the purposes for which we are processing such personal information. We will use commercially reasonable efforts to correct such inaccurate personal information about you.

NON-DISCRIMINATION:

You will not receive any discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA.

To exercise any of your rights, please contact us at contact@asrcalifornia.com

9. RIGHTS OF USERS FROM OTHER STATES

Depending upon the laws of your State, you may be eligible for some or all the following rights in respect of your personal information:

1. Right to obtain information: You may have a right to obtain information about how and on what basis your personal information is processed and to obtain a copy.
2. Right to rectification: You may have the right to have any incomplete or inaccurate information we hold about you rectified and corrected.
3. Right of Erasure: You may have the right to erase your personal information in limited circumstances where (a) you believe that it is no longer necessary for us to hold your personal information; (b) we are processing your personal information on the basis of legitimate interests and you object to such processing, and we cannot demonstrate an overriding legitimate ground for the processing; (c) where you have provided your personal information to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your personal information; and (d) where you believe the personal information we hold about you is being unlawfully processed by us.
4. Right of restriction: You may have the right to restrict processing of your personal information where: (a) the accuracy of the personal information is contested; (b) the processing is unlawful but you object to the erasure of the personal information; (c) we no longer require the personal information for the purposes for which it was collected, but it is required for the establishment, exercise or defense of a legal claim or (d) you have objected to us processing your personal information based on our legitimate interests and we are considering your objection.
5. Right to object: You may have the right to object to decisions which are based solely on automated processing or profiling.
6. Right to ask for a copy: Where you have provided your personal information to us with your consent, you may have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to share (port) this data to another data controller; or to obtain a copy of or access to safeguards under which your personal information is transferred outside of your jurisdiction.
7. Right to withdraw your consent. You may have the right to withdraw your consent on using your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our services.
8. Request the transfer of your Personal Data. If you so have this right, we will provide to you, or to a thirdparty you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right may only apply to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

To make such requests, please contact us at contact@asrcalifornia.com. Please note, we reserve the right to reject the request if you are not entitled to the right that you request to enforce.

10. CHILDREN PRIVACY

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe that we may have collected personal information from a child under 13, please contact us at contact@asrcalifornia.com, and we will address the issue immediately.

11. HOW CAN YOU WITHDRAW YOUR CONSENT (OPTING-OUT)

You have the right to withdraw your consent at any time if you no longer want us to use your personal information. If you previously contacted us and no longer wish to receive communication or marketing emails from us, you can opt out by:

• Clicking the “unsubscribe” link in any marketing email we send, or
• Sending us an email at contact@asrcalifornia.com with your request to opt out.

Once we receive your request, we will stop using your information for those purposes. Please note, we may still need to keep some information if required by law or to complete any ongoing service you have requested.

12. CHOICE OF LAW AND DISPUTE RESOLUTION

This Privacy Policy is governed by the laws of the State of California, without regard to conflict of law rules. If any dispute arises regarding your personal information or this Privacy Policy, we will first attempt to resolve it through direct and friendly communication. If we are unable to reach a resolution, the matter will be settled exclusively in the state or federal courts located in Placer County, California.

13. QUESTIONS OR CONCERNS ABOUT THIS PRIVACY POLICY

In the event you have any grievance regarding this Privacy Policy, you may freely write your concerns through your registered email to Grievance Officer/Designated Representative to below:

14. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make changes, we will revise the “Last updated” date at the bottom of the policy. We encourage you to review this page periodically to stay informed about how we protect your personal information. Your continued use of our website after any changes means you accept those updates.

15. WELCOMING OF SUGGESTIONS

We welcome your comments regarding this Privacy Policy. Please write to us at contact@asrcalifornia.com.